Agency|Marketer Partnership Awards 2018
One of the most valuable ingredients for brand success is a solid client-agency relationship. Trust, shared knowledge, goals and transparency, strengthen relationships between brands and agencies and, as we have seen time and again, result in the most creative and effective campaigns that deliver better marketing ROI and business results.
Recognising that marketer and agency relationships are more important than ever, Campaign, in association with The Observatory, is delighted to announce the 2018 call for entries for the 5th Agency | Marketer Partnership Awards to celebrate Asia-Pacific’s most successful and effective client-agency relationships.
This year, the Agency | Marketer Partnership Awards will accept entries in two categories: Single Agency / Discipline, and Multiple Agencies / Disciplines - with Multiple now including Publishers/Platforms.
These awards aim to showcase the global, regional and local partnerships that have delivered outstanding work and sustainable ROI over time, and ultimately to bring the importance of the client-agency relationship to the forefront. Please read the entry kit carefully and contact the Campaign awards team if you have any questions regarding the submission process.
We look forward to celebrating the success of your client-agency partnerships!
Atifa Silk
Brand Director
Campaign Asia-Pacific


The award is to recognise the best client-agency/platform partnerships in Asia-Pacific.
Entrants must have had an established relationship of at least 18 months or longer between an individual brand and an individual agency/platform, and it must be in existence for at least part of the stated entry eligibility period.
Agencies and marketers must complete the entry together and construct a clear and relevant case which demonstrates that their partnership has driven marketing excellence. This case can be supported with third-party endorsements from the likes of media and other marketing services partners.
All entries should follow the Agency | Marketer Partnership Awards entry template. Entries that does not follow the template will not be eligible.
Your written entry is of utmost importance as the judges will base their initial decisions on the strength of the arguments made.
Format must be no more than five (5) single-sided pages of A4 paper, no less than Arial 11-point font size, single spaced and as per entry template.
All entries and nominations will be accepted across Asia Pacific.
All entries should relate to achievements ONLY during the period 1 July 2017 – 30 June 2018
Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified. Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.
Early Bird Entry Deadline:
Thursday, 21 June, 2018 (6pm HK time)
Entry Deadline:
Monday, 6 August 2018 (6pm HK time)
Shortlists Announcement:
Wednesday, 8 August 2018
Awards Presentation:
Thursday, 6 September, 2018 (Singapore)
Early Bird Entry Fee (before 21 June): US$260
Entry Fee: US$285
Upon submission of the online entry form, entry fees are chargeable, and you will be liable to pay for the entries, even in the case of disqualification, withdrawal of entries, duplicate submission or non-endorsement by clients.
Early bird entry fee is due on Thursday, 21 June 2018 and thereafter all entries unpaid by Thursday, 12 July 2018 may be disqualified and Haymarket Media Limited will retain the right to claim for unpaid entry fees.
Once entry is shown as “COMPLETED” on the Agency | Marketer Partnership Awards entry system, this denotes that the entry has been accepted and processed. Entry fee is non-refundable.
For any enquiries, please contact the event teams at or go to the entry kit for your reference.