2020 中国数字媒体大奖 Digital Media Awards China 2020
Email: 
Password: 

2020中国数字媒体大奖  Digital Media Awards China 2020

 

我很荣幸地宣布我们即将在2020年推出由Campaign主办的中国数字媒体大奖。我们设立该奖的目的在于表彰中国最佳数字营销作品、创意和人才及认可中国对全球数字媒体行业越来越大的影响力。

中国拥有全球最大的在线社群,而且中国的数字娱乐业将继续以无与伦比的速度增长,吸引消费者和品牌更广泛的参与。随着中国的数字行业继续开辟新天地,塑造并重新定义全球趋势,这场大赛将以国际标准评审,嘉奖杰出的中文作品和人才,通过Campaign品牌的国际影响力,将获奖者推向国际舞台。

我们将设置不同的类别,反映中国数字营销业的发展和成长。根据参赛指南的内容,您可按垂直行业和作品所用的媒体种类报名参赛。为了表彰及培养优才,奖项将突出人物类别,以认可行业数字领域的领袖和冉冉升起的新星。此外,Campaign将向2020年最佳广告战役和最佳数字媒体代理商颁发白金奖。

由主要广告主的市场经营者、数字营销从业者和代理商战略家和数字领域的其他专家组成的独立评委会将对参赛作品进行评判。请注意这些奖项均向大中华区所有的中文作品开放。

我们期待看到一场竞争激烈的比赛,揭晓具有创意和感召力的作品。

The Digital Media Awards China 2020, organised by Campaign, are setting out to celebrate Greater China’s best digital marketing work, innovation and talent, and recognise the region’s growing influence on the global digital industry.

As China’s digital industry continues to lead the world, this awards competition, judged to international standards by the industry’s most respected digital professionals, aims to celebrate outstanding Chinese-language work and talent and, through the global reach of the Campaign brand, put the winners on the international stage.

Categories have been selected to reflect the development and growth of digital marketing in China. As you’ll find in this entry kit, work can be entered by vertical sector and by type of media engaged. In our effort to honor and nurture the best talent, these awards feature people categories to recognise the industry’s digital leaders, as well as rising stars. In addition, Campaign will be handing out the Platinum Award to the best campaign and crowning the Digital Media Awards Agency of the Year 2020.

An independent jury, comprising leading client marketers, digital practitioners and agency strategists, as well as other experts in the field of digital marketing, will judge entries.

We look forward to a truly competitive year and uncovering work that’s innovative and inspirational.


Atifa Silk
Brand Director
Campaign


Digital Media Awards China is organised by Haymarket Media Ltd.

 

清单

1. 书面参赛资料
您的书面参赛资料至关重要,是评委对您所用论据的优劣做出初步决定的基础。您的书面参赛资料篇幅不能超过2张单面A4纸,英文或简体中文,字体最大磅值11号,单倍行距。

对所有的行业和媒体类别,您的书面材料或任何支持材料中均不能出现代理商名称和标记。

参赛者可以就提交材料的多个敏感部分,在在线表格上用黄色注明“不予出版”,并勾选参赛表上“要求保密”的复选框,但要保证不过度使用该限制条款。 有保密标志的信息将不予出版。

报名行业和媒体类大奖的书面材料需包括以下几点内容:

  • 概要及营销挑战/目标
  • 作品背后的策略
  • 解决方案/ 创新点 / 新观念
  • 执行
  • 可量化的结果 / 成就和认可

2. 支持材料

为了辅助您的书面材料,参赛作品必须附有相关支持材料。支持材料要能反映您作品的成功之处。支持材料根据参赛类别有所不同,但范围包括品牌媒体报道、图片、网络报道、视频、态度研究、媒体评估、销售数据、具体的市场份额等等。请注意支持材料不在于多,而在于有针对性。

如果支持材料为视频,请向主办方提交3份包含提交视频的USB盘,注明您完成在线提交时获得的参赛编号。

您可以微站的形式或在我们的参赛系统中最多提交5份支持材料,让评委在评选时获取。不能使用文件共享站点/FTP形式。

所有支持数据均必须注明来源。如果研究成果来源于您的代理商,请标明“代理商研究成果”。

所有微站均须在2020年1月-2020年6月30日期间有效。如有需要,请提供访问URL的密码。我们不接受FTP或文件共享站点。

3. 高清创意图片

上传3张来自您广告战役的高清创意图片。如得奖,供展示参赛作品使用。

4. 执行小结

如得奖,需刊登执行小结,用于展示您的参赛作品。小结必须至少有100-150字。

5. 认可材料

所有行业和媒体类的参赛作品必须获得您客户代表的认可,参赛授权和数据授权。您应在在线系统中提供您客户的联系方式,以便我们直接向您的客户发送认同邮件。

所有金奖参赛作品必须得到您所在代理商或公司资深管理层成员的认可,不能仅由提交参赛作品的本人认可。

联系我们
欲查询,请联系活动团队dmachina@haymarket.asia

CHECKLIST

1. Entry written submission

The written submission for Sector and Media Awards should include the following points:

  • Brief and marketing challenges/objectives
  • Strategy behind the work
  • Solutions / innovations / creative ideas
  • Execution
  • Quantifiable results / achievements and recognitions

Your written entry must be no more than two single-sided pages of A4 paper typed in either English or Simplified Chinese, no less than 11 point type size, single spaced.

Agency names and logos should NOT appear on your written submission or supporting materials, microsite URL address etc.

Please mark out visibly confidentiality sections in the written submission document (highlight sections in yellow) and also remember to tick the confidentiality request checkbox. Submissions without markings would be taken as non-confidential despite the tick in the checkbox for confidentiality.

2. Supporting material formats

A maximum of five (5) support materials can be submitted online either in the form of a microsite or on our entry system so that these can be accessed by the judges at the time of judging. No file sharing site/FTP should be used.

Any supporting data must be accompanied by an indication of the source of reference. If your agency is the source of research, please reference "Agency Research".

Any microsites must be live from 1 January - 30 June 2020. Please supply passwords, if needed, for access to the microsite URL. No FTP or file-sharing sites are allowed.

The support material should show evidence of the success of your work. It may vary depending on the category but can range from branded media coverage, photographs, internet coverage, videos, attitudinal research, media evaluation, sales figures, detailed market share, etc. Please consider that it is better to be targeted than copious.

3. Compulsory Images

Upload three (3) compulsory hi-resolution images of creative materials from your campaign. They will be used to showcase the entry, if awarded.

4. Compulsory executive summary

Please submit an executive summary about your entry that will be published to showcase your entry if awarded. Summary must be at least 100-150 words.

5. Compulsory management endorsement

Every entry must be accompanied with an endorsement from your agency’s senior management to ensure that all the information submitted and provided in your entry submission are true and accurate. Your entry must be endorsed, authorized and signed off by your CFO/CEO on the last page of your entry submission paper. (Please refer to the entry template where you will find the endorsement section)

Judges reserves the right to raise queries regarding the information provided and penalize any entry if there is evidence of false claims.

CONTACT US
Should you require further information, please email dmachina@haymarket.asia