Campaign Asia-Pacific’s Digital Media Awards 2026 are setting out to celebrate outstanding ideas, work, agencies, brands, and talent in the Greater China region.

As Greater China’s digital industry leads the world in terms of creativity and innovation, this award aims to celebrate the truly remarkable work that has a positive impact on people, brands, and society. Categories have been selected to reflect the development and growth of marketing in Greater China. As you’ll find in this entry kit, work can be entered by industry excellence and by type of media engaged.

In our effort to honour and nurture the best talent, these awards feature people categories to recognise the industry’s digital leaders. In addition, Campaign Asia-Pacific will be handing out the Platinum Award to the best campaign and crowning the Digital Media Awards Agency of the Year 2026.

This year, the Digital Media Awards introduces three new categories to recognise the rise of AI: Best AI-Driven Campaign, Best Use of AI-Generated Content and Best Use of AI Marketing Analytics. As AI reshapes creativity, strategy, and performance, these additions are a testament to how fast the industry is evolving... and who’s keeping pace. 

Further details on the categories and guidelines are available in the entry kit.

由Campaign亚太主办的中国数字媒体大奖旨在表彰大中华区最佳数字营销作品、创意、人才、机构、品牌及认可大中华区对全球数字媒体行业越来越大的影响力。

大中华区数字行业在创意和创新方面引领世界潮流。本奖项旨在表彰对人、品牌和社会产生积极影响的杰出作品。我们所设立的奖项类别顺应大中华区数字营销的发展趋势。根据参赛指南的内容，您可以选择作品所属行业和媒体类别报名参赛。

为了表彰及培养优秀人才，本奖项将突出人物类别，表彰数字领域的杰出人才。此外，Campaign亚太 将向2026年最佳广告营销活动和最佳数字媒体代理商颁发白金奖。

值此人工智能深刻重构创意、策略与绩效之际，本届数字媒体大奖增设三大AI奖项：最佳AI驱动营销、最佳AI生成内容与最佳AI营销分析。新奖项的设立，不仅印证了行业飞速变革，更预示着谁才是真正的新时代领航者。

• Entry Pack 参赛手册&模板